Leafy Greens
Butterhead, Romaine, Oakleaf
Crisp, sweet, and snapped from the tower an hour before you eat.
Live harvest in Brooklyn · NY · 4 farms online
Harvested thirty minutes ago. On your plate right now.
Roots Now bypasses the thousands of shipping miles built into traditional grocery retail. We grow your greens in automated vertical farms directly inside your neighborhood, delivering crisp produce to your kitchen within thirty minutes of harvest. Taste real, living nutrition grown down the street.
0min
Farm to fork
0%
Pesticides used
0%
Less water
0+
Varieties grown
The nutritional decline of long-haul logistics.
Your Fresh Salad Has
Radical proximity changes everything.
Your Fresh Salad Has
Been on a Truck for Weeks.
The produce on standard grocery shelves is rarely fresh. Most commercial greens are harvested weeks early, treated with preservation gases, and shipped across continents in refrigerated trucks.
1,500+miAverage distance US produce travels before purchase
14daysAverage cold storage time before your grocery run
50%Nutrient loss during transit and storage
We eliminated the supply chain.
Roots Now eliminates the supply chain completely. We retrofit shipping containers into pristine, hyper-local hydroponic ecosystems placed right in your urban neighborhood.
See How It Works ↓
Harvested 8 min ago
0%Pesticides
Farm to front door in three steps.
-
01
Subscribe and Select
Use our digital marketplace to customize your weekly harvest basket.
- Customizable weekly harvest basket
- Curated selection of greens and herbs
- Digital marketplace access
-
02
Cut to Order
The moment your scheduled delivery window approaches, our automated neighborhood farm system activates.
- Automated precision harvest on schedule
- Peak nutrient density at time of cutting
- Carefully packed for zero damage
-
03
Direct Transit
Our neighborhood courier network receives your basket directly from the farm container.
- 30-minute delivery guarantee
- Purpose-built neighborhood courier network
- Direct transit from farm to door
The Culinary Purist Standard
Why Culinary Professionals
Why Culinary Professionals
Use Roots Now.
Unmatched Sensory Presence
Our greens retain their natural cellular moisture, providing an intense crunch and bright, aromatic oils that store-bought produce cannot replicate.
FreshnessComplete Structural Purity
Because our crops are grown in sterile, indoor climate environments, your food arrives completely free from sand, dirt, pests, and chemical wash residues.
PurityTrue Seasonal Consistency
Enjoy access to rare microgreens and specialty French herbs in the middle of winter, grown to identical standards every single day.
ConsistencyZero Plastic Waste Philosophy
Every subscription basket is delivered using reusable, temperature-managed tote containers that we swap out during your subsequent delivery window.
Zero WasteZero Pesticides. Forever.
Our sealed hydroponic environment eliminates the need for any chemical intervention. Not low pesticide — zero. Our containers are a fully controlled, closed ecosystem where pests simply cannot enter.
Pesticide-Free30-Minute Delivery Window
Our purpose-built urban micro-logistics network is engineered for speed from container to doorstep. Our average delivery time is 23 minutes from harvest completion.
Hyper-Local42 varieties. All alive.
From everyday romaine to single-origin Thai holy basil, every crop is dialed in by our agronomy team.
Rare Herbs
Thai Basil, Shiso, Lemon Verbena
The aromatics no supermarket will stock ‐ fresh enough to perfume a room.
Microgreens
Radish, Pea, Sunflower, Beet
Snipped at peak ‐ up to 40X the nutrients of mature greens.
Edible Flowers
Nasturtium, Borage, Viola
Chef-grade garnishes harvested the morning of plating.
0minHarvest-to-Door Guarantee
0Pesticides Used. Ever.
0+Neighborhoods Served
0%Less Water Than Soil Farming
0Plants Per Container
0%Customer Retention Rate
The Hydroponic Advantage
Controlled Environment Agriculture
Controlled Environment Agriculture
for Urban Spaces.
We do not rely on unpredictable weather patterns or chemical soil additions. Our indoor modular farms utilize advanced hydroponic systems that feed water and organic mineral solutions directly to plant root structures.
By constantly monitoring ambient humidity, temperature, and light spectrum frequencies, our growing systems create ideal seasonal conditions for every crop all year long.
- 40-ft Retrofitted ContainersClimate-sealed, solar-powered micro-farms placed within urban neighborhoods
- Spectrum-Tuned LED LightingFull-cycle arrays optimized for each plant variety's ideal photosynthesis profile
- Automated Harvest ArmsRobotic systems cut, sort, and package your order with zero human contact
- Real-Time Sensor NetworkpH, EC, temperature, humidity, CO₂ — monitored and AI-adjusted every 30 seconds
- Solar + Battery PoweredEach container runs on rooftop solar with 48-hour battery backup for full off-grid resilience
5,000Plants per container
2 acresEquivalent farmland
Choose your harvest rhythm.
Pause, swap, or skip any week. Cancel anytime. Every box is harvested the moment your courier leaves the container.
Starter
The Nest Basket
Curated selection of three seasonal salad greens and one choice culinary herb.
$35/ week
- 3 seasonal salad greens + 1 herb
- Guaranteed delivery within 30 minutes
- Ideal for individuals or couples
- Roots Now App access
- Skip any week
- Rare microgreen varieties
- Priority marketplace access
Most Popular
Family
The Gastronomy Box
Extended selection of five premium salad varieties, two rare microgreen flats, and two specialty kitchen herbs.
$60/ week
- 5 salad varieties + 2 microgreens + 2 herbs
- Priority 30-min delivery slot
- Full access to priority app marketplace
- Custom recipe harvest requests
- Early seasonal variety access
- Dedicated micro-courier
Professional
The Atelier Palette
Unlimited access to our rarest microgreen varieties, edible flower selections, and delicate hydroponic herbs.
$110/ week
- Unlimited rare microgreens and edible flowers
- Custom scheduled delivery times
- Dedicated neighborhood micro-courier
- Custom grow requests (7-day advance)
- Bi-monthly container farm visit
- Reserve a tower
All plans include a 14-day freshness guarantee. Not amazed? We'll refund your first week — no questions asked.
Our Core Mission
Ending Urban Food
Deserts.
To reintegrate clean, nutrient-dense food production directly into modern metropolitan centers. We aim to eliminate urban food deserts by establishing automated agricultural infrastructure within walking distance of every major neighborhood.
Our Long-Term Vision
Resilient Urban Food
Networks.
To construct completely resilient urban food networks that protect metropolitan areas from climate-driven supply chain disruptions. By transforming underutilized city spaces into highly productive agricultural centers.
From the people who plate it
Loved by chefs. Trusted by parents.
★★★★★
"I'm a private chef and the quality difference is staggering. The micro basil from Roots Now tastes like it came straight from a garden in Tuscany. My clients ask me what my secret ingredient is — I tell them it's proximity to the source."
Marco T.Private Chef, Manhattan
★★★★★
"As a mother of three, I was done worrying about pesticide residue on my kids' food. Now I know exactly where every single leaf comes from. My children have actually started requesting their greens."
Sarah K.Mother & Home Chef, Brooklyn
★★★★★
"The watercress and microgreens have elevated every dish at my restaurant. The speed from farm to plate is unlike anything in the traditional supply chain. We've switched every green on our menu."
Chef Amara O.Executive Chef & Restaurant Owner
★★★★★
"The moment I opened my first delivery and smelled that freshness — it was immediately clear I could never go back to the grocery store. This is what food should taste like."
Dr. Rachel E.Nutritionist & Wellness Coach
★★★★★
"Running a high-end juice bar, ingredient freshness is everything. Roots Now delivers with a consistency and quality that has genuinely changed our product. Our customers taste the difference."
James M.Founder, Pressed & Pure Juice Bar
★★★★★
"I stopped buying herbs the day Roots Now opened on my block. The shiso arrives with the cut-stem still weeping. That's the bar now."
Mira OkaforChef · Atelier Bloom, Brooklyn
★★★★★
"My twins eat salads now. Actual salads. The lettuce tastes sweet because it hasn't been dying for two weeks on a truck."
David ParkDad of two · Jersey City
★★★★★
"It's the only subscription I refuse to cancel. Watching the live harvest in the app feels like owning a slice of farmland."
Aisha RahmanHome cook · Williamsburg
Bypassing the traditional warehouse system.
The Micro-Logistics
Network.
Traditional logistics relies on centralized sorting hubs and multi-day shipping schedules, which inherently degrades living plant tissue. Roots Now operates a decentralized network of micro-fulfillment pathways.
Select Your Tire And Locate Your Nearest Farm100% freshness guarantee · Cancel anytime · No lock-in contracts
Get on the list
Ready to taste 30 minutes old?
Drop your details. We'll tell you which neighborhood farm is closest and reserve your first harvest.
Live Harvest Network
- ● No commitment, cancel anytime
- ● First box ships within 5 days
- ● Live in NYC, Jersey City, LA, SF & Austin
- ● Operating in 47 Metro Neighborhoods Across the US